Marketplace Diaries Digital Content Design & Presentation

Overview

This project showcases a series of product presentation images created for an e-commerce illustration marketplace. I led the creative direction for the Procreate-based illustration line, shaping both the visual identity and the overall presentation style, while also overseeing the branding and content strategy for the product series.

Process

After transitioning from freelance work into a senior designer and creative director role, I became responsible for guiding the development of the marketplace’s Procreate product line. This included researching visual themes, defining stylistic directions, and curating color palettes to ensure consistency across all assets. The goal was to build a cohesive collection of illustrations that resonated with Procreate users and aligned with the platform’s creative tools.

To emphasize that these products were made in Procreate for Procreate creators, I developed a presentation style anchored in familiarity. iPads and Procreate interface elements were incorporated intentionally, allowing users to instantly connect with the workflow and envision the assets within their own creative process. The muted color palette of the layouts was chosen to keep the focus on the illustrations themselves, maintaining clarity and visual hierarchy.

Over time, I created multiple presentation looks for this line, refining the branding as the product range expanded. This project represents a blend of creative direction, visual identity building, and thoughtful product storytelling tailored specifically for digital illustration tools.

Gallery