The Social Canvas Multi-Platform Social Media Designs

Overview

This project showcases a wide range of social media content I created for an e-commerce platform, spanning TikTok, Pinterest, Instagram, and YouTube. Each piece was designed to support product promotion, tutorial visibility, and overall brand engagement across different audiences and formats.

Process

The content produced for this project served multiple purposes: promoting the platform, highlighting educational material, and maintaining a consistent brand presence across various channels. Because each platform operates differently, I developed tailored approaches for each one.

For Instagram, I prepared a series of informational stories and announcement graphics. I also created short-form promotional videos for both Instagram and YouTube, focusing on Procreate and Morpholio features to reach creative professionals. Alongside these, I designed a range of seasonal and special-day visuals, such as Christmas and New Year promotional posts, distributed on Instagram and Pinterest.

Beyond these event-based campaigns, I developed a set of foundational visual styles specifically for the company’s Pinterest audience. This platform had a strong community of designers, so the content needed to feel fresh, visually engaging, and aligned with their creative expectations. The templates I built were designed to be easily reused, ensuring the team could maintain consistent visuals while updating the featured content over time.

Gallery